PROMOTIONAL CAMPAIGN
A huge promotional campaign whose focus will be to attract thousands of enthusiasts and consumers will be held across Quebec weeks before the Show's opening:
• Montreal Bicycle Show Web site
•Exhibitors' Web site
• Facebook
• Twitter
• Advertisement on TV
• Advertisement in newspapers and specialized magazines
• Advertisement on radio with prized tickets
• Electronic and postal mailings to all bike retailerElectronic and postal mailings to all cycling gear wholesalers, distributors and manufacturers
• Envois postaux et électroniques à tous les clubs et associations de
cyclistes du Québec avec invitations pour les membres
• Electronic and postal mailings to all cycling clubs and associations in Quebec with invitation to their members
• Electronic and postal mailings to all petitioned organizations
• Electronic and postal mailings to other targeted names
• Interviews and live coverage on TV and Radio
• Advertisement campaign in exhibitors' shops and marketplaces




