General Information
Description
Show Objectives
Promotional Campaign
Profile of Exhibitors
List of Exhibitors
Floor Plan
Space Rental
Sponsorship
Additional Services
Promotional Material
Feedback
Contact
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promotional campaign
A
huge promotional campaign whose focus will be to attract thousands of
enthusiasts and consumers will be held across Quebec weeks before the
Show’s opening:
- Advertisement on TV
- Advertisement in newspapers and specialized magazines
- Advertisement on radio with prized tickets
- Electronic and postal mailings to all bike retailers registered in Quebec
- Electronic and postal mailings to all cycling gear wholesalers, distributors and manufacturers
- Electronic and postal mailings to all cycling clubs and associations in Quebec with an invitation to members
- Electronic and postal mailings to all petitioned organizations
- Electronic and postal mailings to other targeted names
- Advertisement campaign in exhibitors' shops and marketplaces
- Bicycle Show Expodium’s Web site
- Exhibitors' Web site
- Advertisement on major Internet Web sites dedicated to cycling
- Interviews and live coverage on TV and Radio
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