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Promote Quebecers towards the practice of sport and leisure cycling to
encourage their personal growth.
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Offer to manufacturers, distributors and retailers of cycling gear a
unique opportunity to present to Quebec consumers theirs products and
services available on the market.
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Heighten public awareness to bicycle tourism to discover Quebec’s
diversified touristic assets and cultural attractions.
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Offer to various Quebec promoters a new promotion tool for theirs
sport and leisure cycling activities they organize in view to increase
rate of participation.
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Present to attendees existing cycling infrastructures.
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Promote Quebec’s elite cycling athletes and nurture new talent.
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To be the number one annual event awaited by cyclists eager for new
releases, current trends and cycling destinations.
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